SEO is a set of rules used to optimize one’s website so that it can achieve higher rankings in search engine results. To achieve higher ranking in SEO there are several factors like high-quality content, on-page optimization, secure website, optimize page speed, etc. taken into consideration.
Important SEO ranking factors that matter in 2019 are:
Publishing high-quality content- High-quality content in one’s website is still the main factor that plays a crucial role. The website must show good content and valuable information because a website is of no use if it doesn’t contain good quality information.
A mobile-friendly website is one that is organized and designed in such a way that it can be used easily in all devices. This means there is no difference in using any site on a computer or your mobile. Nowadays, many websites are moving from mobile website methods towards responsive websites instead. Though Google does not specify which way should be used for designing a website but when it comes to rankings, a responsive website is their preferred format.
Though switching HTTPS won’t cause any harm to your website but there have been few changes since Google announced HTTPS as a ranking signal back in 2014. In 2017 google chrome starts to show the site as ‘’not secure’’ in the URL if they aren’t HTTPS. This shows that Google thinks HTTPS is essential.
Google wants to deliver the best information to its users based on how it thinks people behave and what they want from a website. This is why user experience is important to meet SEO best practices.
Optimizing page speed
Page speed is officially now a Google mobile ranking factor. The slower the site loads the more visitors and revenue you lose. For Amazon, just one second could cost it $1.6 billion in sales each year. And, The Telegraph, a British publication, found that four-second delay reduced page views by 11.02 percent.
Mater your on-page optimization
on-page optimization Closely related to user experience is the on-page optimization, which deals with the technical “behind the scenes” components of SEO. These facets have been around for years and still make a significant impact on your website’s visibility and SERP position for your target keywords.
Some ways that on-page optimization will make a major impact in 2019:
a. Metadata- This information includes your title tag and page descriptions – the information about one’s sites that users see in the SERPs.
b. Schema- Schema markup is another “hidden” component of a website that tells search engines more about your content. Schema makes it easier for the sears engine to find the essential element on the website.
c. Internal link structure- It helps users and search engines to find better pages. Corey Morris, Vice President of Marketing for Voltage, talks about prioritizing your internal link structure in five different areas:
Building a roadmap around specific content topics.
Prioritizing indexing of particular pages.
This explains your strategy for how you are linking to different pages on your site should be user-centered first, then you can focus on how to drive traffic to a fundamental set of pages.
Earn relevant & authoritative backlinks
Links are considered to be one of the important leading SEO components if you want to rank well in 2019. Powerful link building strategies are:
a. Client case studies- These are shared by clients and include information about how they receive their results which will help others.
b. Expert roundups- These can sometimes be overdone, so focus on valuable information that isn’t found anywhere else.
c. Infographics- These provide an instant view of data on a specific topic.
d. Free content or tools- This includes content such as an ebook or personalized reports that give users the helpful information they didn’t know before.
As the mobile-first index, page speed ranking factor, and other changes continue to roll out this year, rest assured by top-level SEO Experts in India which focuses on High-quality content over short-term gains is what will help you move up in the SERPs.
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